CREATING A CULTURE OF QUALITY – RETAINING AND IMPROVING YOUR COMPANY’S COMPETITIVE POSITION

Cultivating a conscious business is about cultivating awareness on every level within the organization from the individual to the teams to the upper management and the company’s vision and mission. It is about creating and nurturing a culture of quality consciousness.

Increasingly, companies are setting greater value on issues of quality,and reckoning with their ability to develop a Unique Selling Point within a more discerning and dynamic marketplace. At the same time, businesses are competing to hire the best talent from a burgeoning pool of motivated, young candidates.

All of this was unthinkable twenty years ago, when China was synonymous with competitive mass production and low-price points. How do we conceive of the diversifying powerhouse China has become? How should Chinese firms respond to the new focus on differentiation and quality outputs instead of low price? What can we make of these burgeoning trends?

The European Union Chamber of Commerce in China is pleased to host  this cross-cultural gathering of Chinese and European managers working in China, who will offer their insights into how to approach the real and rapid developments facing the Chinese market today and how their companies implemented a culture of quality consciousness  Our esteemed speakers will draw on the experiences and expertise and how the developed a Unique Selling Point to deliver top quality services and products to their clients, thus capturing the most capable and aware staff.