There is no Europe without China and no China without Europe

If you’re a European SME that’s considering expanding to China or the other way around, you might be operating under the misconception that it’s a complex process. It used to be, but not anymore!

Through our consulting work, EforP will give you the right recommendations for your founding and expansion process in Europe or China.

With bases both in Berlin and Shanghai, a network in both territories, and 20 years of experience as multipliers, we’re the right partners to help you start and grow.

Over one to two years, we’ll be with you every step of the way – from accompanying you on site to joining calls – until you start getting a return on your investment.

We’ll give you our honest feedback as well as:

  •  Contacts to an extensive network in Germany and China
  •  Legal and bureaucracy support to cut through the red tape
  • The shortcut to generating leads for your business

The core team

Eveline Goodman-Hedtke

Eveline intimately understands the meaning of the words, “between the lines,” drawing on her personal and professional experience of juggling different cultures to see behind the psychological curtains. This background is, however, just the starting point from which she uses her enormous energy to put her ideas and vision into action. She combines her comprehensive academic education (Psychology and Neuroscience) with the practical lessons that arise in her life as an internationally-operating businesswoman to deliver success.

Her specialty – and her passion – is connecting talents and options. Eveline Goodman recognizes potential, links it to tasks and positions, and takes pleasure in regularly overstepping the boundaries of conventional personnel and management training. For many years, she has lead workshops, presentations, road shows, and coaching sessions for individuals, companies, and organizations from diverse sectors (real estate, medicine, journalism, among others) – both in German and in English. Her charm, wit, and insight make her a memorable, individual, and – if need be – refreshingly undiplomatic consultant.

Tino Richter

Tino Richter has a wealth of experience building and leading businesses. With more than twenty years as an entrepreneur in diverse fields, he has the expertise and practical know-how to offer insightful advice on many aspects of business ownership, personnel development, and the internationalization of business.

Along with owning firms in the waste disposal and transport logistics sectors, he has prepared and implemented outsourcing concepts for a number of businesses. Alongside this professional experience, Mr. Richter has been involved with the Berlin Chamber of Industry and Commerce since 1998, and currently serves on its audit committee for road haulage, as a voluntary member of the transport committee, and as an auditor for the Chamber. Since 2010, he has also served in the Berlin Labor Court’s 24th Professional Chamber, which adjudicates on matters related to the haulage and transport industry, safety, and personnel services.

Our network

“The EforP Consulting team has all the qualities one can wish for: they are competent, flexible, and open-minded. We have not only benefited from our cooperation through EforP’s network and connections, but they also helped us with subvention programs and employee selection strategies when opening our first production center in Shanghai.”
Hardy Grandl
CEO, Magnetbau Schramme

Get in touch

Reach out to schedule a call to discuss your specific goals, after which we’ll create a custom proposal for our collaboration.

Keep in touch

office [at]

EforP International Consulting GmbH
Hubertusallee 27
14193 Berlin

Room 858, 4/F Mayfair Tower, 83 Fumin Road
Jingan District, 200040 Shanghai