Welcome to EforP Services.

Eforp Team


Eveline Goodman-Hedtke
PhD. Psychology & PhD.Neuroscience

For more than ten years, Eveline Goodman has prepared individuals to approach challenging tasks with enthusiasm and ability, pushing them to grow beyond their own boundaries. She is trusted not only by international companies and renowned organisations – public figures too rely on her abilities to deliver results.
Eveline Goodman comes from a family of diplomats. She intimately understands the meaning of the words, “between the lines,” drawing on her personal and professional experience of juggling different cultures to see behind the psychological curtains. This background is, however, just the starting point from which she uses her enormous energy to put her ideas and vision into action. She combines her comprehensive academic education (PhDs in Psychology, Neuroscience; degree in Human Resources) with the practical lessons that arise in her life as an internationally-operating businesswoman to deliver success.
Her specialty – and her passion – is connecting talents and options. Eveline Goodman recognises potential, links it to tasks and positions, and takes pleasure in regularly overstepping the boundaries of conventional personnel and management training. For many years, she has lead workshops, presentations, road shows, and coaching sessions for individuals, companies, and organisations from diverse sectors (real estate, medicine, journalism, among others) – both in German and in English. Her charm, wit, and insight make her a memorable, individual, and – if need be – refreshingly undiplomatic consultant.


Tino Richter

Tino Richter has a wealth of experience building and leading businesses. With more than twenty years as an entrepreneur in diverse fields, he has the expertise and practical know-how to offer insightful advice on many aspects of business ownership, personnel development, and the internationalisation of business.
Along with owning firms in the waste disposal and transport logistics sectors, he has prepared and implemented outsourcing concepts for a number of businesses. Alongside this professional experience, Mr.Richter has been involved with the Berlin Chamber of Industry and Commerce since 1998, and currently serves on its audit committee for road haulage, as a voluntary member of the transport committee, and as an auditor for the Chamber. Since 2010, he has also served in the Berlin Labour Court’s 24th Professional Chamber, which adjudicates on matters related to the haulage and transport industry, safety, and personnel services. In his role with EforP International in Shanghai, Mr. Richter will call on his wide-ranging skill set to lead coaching sessions on personnel management, change management, and issues related to the internationalisation of business, including outsourcing and international shipping. Through his coaching sessions Mr. Tino will impart not only the essential practicalities related to his areas of expertise, but also the comprehensive perspective of an entrepreneur.


Elise Zhu

Brain Coach
Elise Zhu is an Organizational Psychologist, who works as an Executive Coach, Talent Assessor, and Leadership Trainer. She has over a decade of extensive experience in working with corporate leaders to facilitate them in successfully navigating the challenges and opportunities in their professional life, as well as helping numerous multinational and domestic companies across China and the APAC region to assess and develop talents in order to build and enhance companies’ overall bench strength to support business in a competitive marketplace.
Elise is undoubtedly one of the pioneers in China, who is passionate in spreading applied neuroscience knowledge in the area of management and leadership. Her “Neuroscience and Leadership” Series workshops is an ICF (International Coach Federation) accredited CCE (Continuing Coach Education) program that are well sought-after by certified coaches, corporate leaders and anyone who’s interested in self-growth and development. She is a frequent keynote speaker on this topic in China, and has also been invited as one of the few Chinese presenters on the first “Neuroscience for Leaders Summit” in October 2017 in Shanghai.
Elise holds degrees in Organizational Psychology from the University of Hong Kong and University of London, as well as a Postgraduate Certificate in Applied Neuroscience from MIT Sloan School of Management. She is certified by the International Coach Federation, and is an Associate Coach to CCL (Center for Creative Leadership) and IECL (Institute for Executive Coaching and Leadership). Besides that, she also holds a license for counselling practice in China. Before becoming a consultant, Elise worked in the HR function in General Electric where she gained hands-on experience in talent acquisition, training and development, as well as employee communication.
Read More


Gunter Büchau

Gunter Büchau is an entrepreneur who is living his passion for communications. His many co-founded firms attest to this, and to his talent and experience. Mr. Büchau started out with a music agency and small record label. It was in this fast-paced industry that he gathered his first experience in communications. Following further training and study, Mr. Büchau worked as a coach, trainer and lecturer on the subject, ultimately leading him to founding a new agency in this field.
Gunter Büchau knows that the key to personnel development is personal development, and he applies this in every facet of his work. Mr. Büchau’s calm approach and refined eye for the needs and abilities of others are central to his approach, whether managing his own companies or consulting. He conveys a serene manner to his clients, convincing them to take the time to consider their underlying values, habits, and motivations. Mr. Büchau believes that having a clear understanding of these fundamental drives is essential for long term success. It is this search for what belongs and then bringing all of this together that is Mr. Büchau’s ultimate aim when consulting.


Dr. Sven Halldorn

Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy
Dr. Sven Halldorn is a seasoned expert in economic policy-making. As a consultant at EforP International, he brings far-reaching academic knowledge and extensive high-level public and private experience, insight, and expertise.
Since earning his doctorate in economics from the University of Mainz, Dr. Halldorn’s career has taken him to the highest levels of public policy-making. He has served in diverse posts including a deputy leadership position in economic policy issues at the Ministry of Economic Affairs, roles at the FDP Parliamentary Group, board membership at the Federation of the German Construction Industry, and a stint as Managing Director of the German Federal Association for Small and Medium-sized Businesses (BVMW). From 2011 to 2014, Dr. Halldorn served as Director-General for Technology Policy at the Federal Ministry of Economics and Technology. His expertise was recognised in February 2014, when he was appointed Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy.
This broad public policy experience has given Dr. Halldorn an unparalleled insight into the workings of government and business. His portfolio included a wide range of responsibilities extending from technology and innovation policy to aerospace policy.
In January 2015, Dr. Halldorn turned his skills to the private sector, founding HALLPOL, an advisory service that has worked with Press  Agencies including EUTOP and Development Group, and has consulted with diverse clients from the international aviation, shipbuilding, and microelectronic industries. Since May 2016, Dr. Halldorn has acted as chief executive for the Association of Care and Service Industries, overseeing tariff policies in the care and service sectors. He will draw on his wide-ranging professional experience and theoretical expertise as a consultant for EforP International, where he will join our Shanghai office to contribute on matters of public policy, governance, and executive management.


Anastasiia Isakii

Co-Founder of LifeSkills4Me

Anastasiia Isakii has organized projects and facilitated in international conferences on leadership development for global audiences, aimed to transform thinking, find out solutions, and inspire action. She has trained youngsters & adults on the local and regional levels in Ukraine, Turkey, Indonesia, China, USA.
Anastasiia has a big passion towards education, she is a Co-Founder & Managing Director of the LifeSkills4Me Community that aims to promote personal growth on daily basis.
As a public speaker & presentation skills trainer, she has been invited to be a judge at EdTA National Young Thespian Drama Festival, Education Bureau of Yangpu District Oratory Competition, ASDAN Business Simulation, Anshan High School Public Speaking Competition etc.


Cherry Zhu
Organizational coach specialized in value

While Cherry worked for strategic consulting in the past decade, she has always been interested in and searching for the spiritual foundation for mankind: how to build long-term impact by working on the “human” factor. Her passion has led her to executive coaching and organizational development. She is now specialized in organizational culture and value. She is a certified WeValue facilitator, IECL executive coach, facilitator of Theory U Process. She serves as external advisor / coach for various companies and non-profits.
Prior to Horae, Cherry serves as Principal in Venture Avenue, China’s leading development consulting firm that empowers the philanthropic sector through thought leadership and strategic consulting. She wass also the COO of Yu Fund, China’s pioneering impact investor and social innovation incubator. Her clients include Mercedes Benz, Bayer, British Council etc.
Cherry holds B.A. from Renmin University of China. She’s a member of Asia21 Young Leaders, Class 2018, an initiative of the Asia Society. Cherry is fluent in English and medium in French.


Sabrina Heilig
Neuroscience Upskiller

As a specialist for personnel development, it is of paramount importance for me to establish, pro-mote and support both the management culture with management team, management instruments and management values and the competencies of the employees in such a way that the strategic goals of the management are achieved. Furthermore, I see myself in the role of the HR consultant, who can analytically evaluate the situation and use these results to develop strategically oriented concepts in HR topics for optimal target achievement. Digitalization and the latest technologies make industry 4.0 possible. The resulting serious changes in the working world are exacerbated by the de-mographic.
Situation and the change in values. Companies must face up to the challenge of shaping change in an agile and flexible manner. My passion for modern personnel development lies in the active promo-tion of an enabling framework for New Work in order to position companies as attractive employers. In order to achieve this, we need a human-centered working world in which people are perceived not only for their knowledge and performance, but also with their intuition, their courage to change and their own vision, and in which they generate added value for the company in the right place.
Trainings, seminars and business coaching are part of my daily work as an independent consultant. I am a certified personnel specialist, certified systemic consultant & business coach (DVCT) with a fo-cus on personnel and organizational development and neuroscience Upskilling trainer.
Seminar and workshop topics, such as leadership, conflict management and team training are devel-oped and conducted with the enabling framework for a deeper view. I focus on exercises in which the participants can “experience” the theory and draw a personal added value experience for them-selves. For me, this is the basis for sustainable and modern personnel development measures.
„Personal– und Wissensmanagement im Generationenwechsel“ in October 2016
(„Personnel and knowledge Management in Generational Changel“ )
Autorin: Sabrina Heilig
Reference Book der Praxis für die Praxis.
Available on Amazon.

David Ammerschlaeger

David Ammerschlaeger
Based in Shanghai

David combines extensive experience in high-level corporate positions in multinational companies with in-depth psychological counselling expertise. As a consultant, he worked with leaders and executives in more than 30 countries around the world to support their operations, help them in decision making in M&A situations, and engage in change management post-acquisition and restructuring operations.
Now, David works as a Psychological Counsellor and Executive Coach for individuals and companies. As an accredited coach at the International Coach Federation (ICF) and the Center for Executive Coaching (Fla, USA), David leverages his background in psychology, using cognitive-behavioural therapy techniques, Gestalt therapy methods, and person-centered therapeutic techniques in his psychological counselling practice and his coaching practice. His expertise in psychology, enables him to bring coaching and facilitation to another level of personal support to reach a deeper learning experience and a more profound change for more value to clients and lasting results.
David holds overall four master degrees, three Master degrees in Business, Management and Law from 3 of the best Business Schools or Universities worldwide (HEC, ESSEC and Paris-Sorbonne) one Master degree in Psychology at Manchester Metropolitan University. He’s a member of the British Psychological Society and is habilitated to perform psychotherapy and counselling.

Get In Touch

  Room 858, 4/F Mayfair Tower, 83 Fumin Road,     Jingan District, 200040 Shanghai

  (+86) 021- 5228-8790

  Hubertusallee 27 14193 Berlin

  (+49) 30 351 33 792

  Mon – Fri : 9:00 – 18:00

Get Connected