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Eforp Team

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Eveline Goodman-Hedtke
PhD. Psychology & PhD.Neuroscience

For more than ten years, Eveline Goodman has prepared individuals to approach challenging tasks with enthusiasm and ability, pushing them to grow beyond their own boundaries. She is trusted not only by international companies and renowned organisations – public figures too rely on her abilities to deliver results.
Eveline Goodman comes from a family of diplomats. She intimately understands the meaning of the words, “between the lines,” drawing on her personal and professional experience of juggling different cultures to see behind the psychological curtains. This background is, however, just the starting point from which she uses her enormous energy to put her ideas and vision into action. She combines her comprehensive academic education (PhDs in Psychology, Neuroscience; degree in Human Resources) with the practical lessons that arise in her life as an internationally-operating businesswoman to deliver success.
Her specialty – and her passion – is connecting talents and options. Eveline Goodman recognises potential, links it to tasks and positions, and takes pleasure in regularly overstepping the boundaries of conventional personnel and management training. For many years, she has lead workshops, presentations, road shows, and coaching sessions for individuals, companies, and organisations from diverse sectors (real estate, medicine, journalism, among others) – both in German and in English. Her charm, wit, and insight make her a memorable, individual, and – if need be – refreshingly undiplomatic consultant.

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Tino Richter

Tino Richter has a wealth of experience building and leading businesses. With more than twenty years as an entrepreneur in diverse fields, he has the expertise and practical know-how to offer insightful advice on many aspects of business ownership, personnel development, and the internationalisation of business.
Along with owning firms in the waste disposal and transport logistics sectors, he has prepared and implemented outsourcing concepts for a number of businesses. Alongside this professional experience, Mr.Richter has been involved with the Berlin Chamber of Industry and Commerce since 1998, and currently serves on its audit committee for road haulage, as a voluntary member of the transport committee, and as an auditor for the Chamber. Since 2010, he has also served in the Berlin Labour Court’s 24th Professional Chamber, which adjudicates on matters related to the haulage and transport industry, safety, and personnel services. In his role with EforP International in Shanghai, Mr. Richter will call on his wide-ranging skill set to lead coaching sessions on personnel management, change management, and issues related to the internationalisation of business, including outsourcing and international shipping. Through his coaching sessions Mr. Tino will impart not only the essential practicalities related to his areas of expertise, but also the comprehensive perspective of an entrepreneur.

Elise-Zhu

Elise Zhu

Brain Coach
Elise Zhu is an Organizational Psychologist, who works as an Executive Coach, Talent Assessor, and Leadership Trainer. She has over a decade of extensive experience in working with corporate leaders to facilitate them in successfully navigating the challenges and opportunities in their professional life, as well as helping numerous multinational and domestic companies across China and the APAC region to assess and develop talents in order to build and enhance companies’ overall bench strength to support business in a competitive marketplace.
Elise is undoubtedly one of the pioneers in China, who is passionate in spreading applied neuroscience knowledge in the area of management and leadership. Her “Neuroscience and Leadership” Series workshops is an ICF (International Coach Federation) accredited CCE (Continuing Coach Education) program that are well sought-after by certified coaches, corporate leaders and anyone who’s interested in self-growth and development. She is a frequent keynote speaker on this topic in China, and has also been invited as one of the few Chinese presenters on the first “Neuroscience for Leaders Summit” in October 2017 in Shanghai.
Elise holds degrees in Organizational Psychology from the University of Hong Kong and University of London, as well as a Postgraduate Certificate in Applied Neuroscience from MIT Sloan School of Management. She is certified by the International Coach Federation, and is an Associate Coach to CCL (Center for Creative Leadership) and IECL (Institute for Executive Coaching and Leadership). Besides that, she also holds a license for counselling practice in China. Before becoming a consultant, Elise worked in the HR function in General Electric where she gained hands-on experience in talent acquisition, training and development, as well as employee communication.
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Gunter Büchau

Gunter Büchau is an entrepreneur who is living his passion for communications. His many co-founded firms attest to this, and to his talent and experience. Mr. Büchau started out with a music agency and small record label. It was in this fast-paced industry that he gathered his first experience in communications. Following further training and study, Mr. Büchau worked as a coach, trainer and lecturer on the subject, ultimately leading him to founding a new agency in this field.
Gunter Büchau knows that the key to personnel development is personal development, and he applies this in every facet of his work. Mr. Büchau’s calm approach and refined eye for the needs and abilities of others are central to his approach, whether managing his own companies or consulting. He conveys a serene manner to his clients, convincing them to take the time to consider their underlying values, habits, and motivations. Mr. Büchau believes that having a clear understanding of these fundamental drives is essential for long term success. It is this search for what belongs and then bringing all of this together that is Mr. Büchau’s ultimate aim when consulting.

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Dr. Sven Halldorn

Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy
Dr. Sven Halldorn is a seasoned expert in economic policy-making. As a consultant at EforP International, he brings far-reaching academic knowledge and extensive high-level public and private experience, insight, and expertise.
Since earning his doctorate in economics from the University of Mainz, Dr. Halldorn’s career has taken him to the highest levels of public policy-making. He has served in diverse posts including a deputy leadership position in economic policy issues at the Ministry of Economic Affairs, roles at the FDP Parliamentary Group, board membership at the Federation of the German Construction Industry, and a stint as Managing Director of the German Federal Association for Small and Medium-sized Businesses (BVMW). From 2011 to 2014, Dr. Halldorn served as Director-General for Technology Policy at the Federal Ministry of Economics and Technology. His expertise was recognised in February 2014, when he was appointed Director-General for Industrial Policy at the Federal Ministry for Economic Affairs and Energy.
This broad public policy experience has given Dr. Halldorn an unparalleled insight into the workings of government and business. His portfolio included a wide range of responsibilities extending from technology and innovation policy to aerospace policy.
In January 2015, Dr. Halldorn turned his skills to the private sector, founding HALLPOL, an advisory service that has worked with Press  Agencies including EUTOP and Development Group, and has consulted with diverse clients from the international aviation, shipbuilding, and microelectronic industries. Since May 2016, Dr. Halldorn has acted as chief executive for the Association of Care and Service Industries, overseeing tariff policies in the care and service sectors. He will draw on his wide-ranging professional experience and theoretical expertise as a consultant for EforP International, where he will join our Shanghai office to contribute on matters of public policy, governance, and executive management.

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Anastasiia Isakii

Co-Founder of LifeSkills4Me

Anastasiia Isakii has organized projects and facilitated in international conferences on leadership development for global audiences, aimed to transform thinking, find out solutions, and inspire action. She has trained youngsters & adults on the local and regional levels in Ukraine, Turkey, Indonesia, China, USA.
Anastasiia has a big passion towards education, she is a Co-Founder & Managing Director of the LifeSkills4Me Community that aims to promote personal growth on daily basis.
As a public speaker & presentation skills trainer, she has been invited to be a judge at EdTA National Young Thespian Drama Festival, Education Bureau of Yangpu District Oratory Competition, ASDAN Business Simulation, Anshan High School Public Speaking Competition etc.

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Cherry Zhu
Organizational coach specialized in value

While Cherry worked for strategic consulting in the past decade, she has always been interested in and searching for the spiritual foundation for mankind: how to build long-term impact by working on the “human” factor. Her passion has led her to executive coaching and organizational development. She is now specialized in organizational culture and value. She is a certified WeValue facilitator, IECL executive coach, facilitator of Theory U Process. She serves as external advisor / coach for various companies and non-profits.
Prior to Horae, Cherry serves as Principal in Venture Avenue, China’s leading development consulting firm that empowers the philanthropic sector through thought leadership and strategic consulting. She wass also the COO of Yu Fund, China’s pioneering impact investor and social innovation incubator. Her clients include Mercedes Benz, Bayer, British Council etc.
Cherry holds B.A. from Renmin University of China. She’s a member of Asia21 Young Leaders, Class 2018, an initiative of the Asia Society. Cherry is fluent in English and medium in French.

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Sabrina Heilig
Neuroscience Upskiller

As a specialist for personnel development, it is of paramount importance for me to establish, pro-mote and support both the management culture with management team, management instruments and management values and the competencies of the employees in such a way that the strategic goals of the management are achieved. Furthermore, I see myself in the role of the HR consultant, who can analytically evaluate the situation and use these results to develop strategically oriented concepts in HR topics for optimal target achievement. Digitalization and the latest technologies make industry 4.0 possible. The resulting serious changes in the working world are exacerbated by the de-mographic.
Situation and the change in values. Companies must face up to the challenge of shaping change in an agile and flexible manner. My passion for modern personnel development lies in the active promo-tion of an enabling framework for New Work in order to position companies as attractive employers. In order to achieve this, we need a human-centered working world in which people are perceived not only for their knowledge and performance, but also with their intuition, their courage to change and their own vision, and in which they generate added value for the company in the right place.
Trainings, seminars and business coaching are part of my daily work as an independent consultant. I am a certified personnel specialist, certified systemic consultant & business coach (DVCT) with a fo-cus on personnel and organizational development and neuroscience Upskilling trainer.
Seminar and workshop topics, such as leadership, conflict management and team training are devel-oped and conducted with the enabling framework for a deeper view. I focus on exercises in which the participants can “experience” the theory and draw a personal added value experience for them-selves. For me, this is the basis for sustainable and modern personnel development measures.
Publication:
„Personal– und Wissensmanagement im Generationenwechsel“ in October 2016
(„Personnel and knowledge Management in Generational Changel“ )
Autorin: Sabrina Heilig
Reference Book der Praxis für die Praxis.
Available on Amazon.

David Ammerschlaeger

David Ammerschlaeger
Based in Shanghai

David combines extensive experience in high-level corporate positions in multinational companies with in-depth psychological counselling expertise. As a consultant, he worked with leaders and executives in more than 30 countries around the world to support their operations, help them in decision making in M&A situations, and engage in change management post-acquisition and restructuring operations.
Now, David works as a Psychological Counsellor and Executive Coach for individuals and companies. As an accredited coach at the International Coach Federation (ICF) and the Center for Executive Coaching (Fla, USA), David leverages his background in psychology, using cognitive-behavioural therapy techniques, Gestalt therapy methods, and person-centered therapeutic techniques in his psychological counselling practice and his coaching practice. His expertise in psychology, enables him to bring coaching and facilitation to another level of personal support to reach a deeper learning experience and a more profound change for more value to clients and lasting results.
David holds overall four master degrees, three Master degrees in Business, Management and Law from 3 of the best Business Schools or Universities worldwide (HEC, ESSEC and Paris-Sorbonne) one Master degree in Psychology at Manchester Metropolitan University. He’s a member of the British Psychological Society and is habilitated to perform psychotherapy and counselling.

Get In Touch

  Room 858, 4/F Mayfair Tower, 83 Fumin Road,     Jingan District, 200040 Shanghai

  (+86) 021- 5228-8790

  Hubertusallee 27 14193 Berlin

  (+49) 30 351 33 792

  Mon – Fri : 9:00 – 18:00

Get Connected

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Eforp Team

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Eveline Goodman-Hedtke
心理学博士和神经学博士

十多年来,Eveline Goodman女士一直以充满热情和干劲十足的状态帮助个人应对具有挑战性的任务,激励个人超越自身的界限。她不仅受到国际公司和知名组织的信任 – 公众人物也依赖Eveline Goodman的能力取得成果。
Eveline Goodman出生于外交官世家,深谙“字里行间的言外之意”等词语的涵义,基于游走于不同文化间的个人和专业体验,在心理学领域积累了深厚造诣和深入洞察。然而,心理学背景仅是Eveline Goodman利用自身强大能量将创意和愿景付诸实践的起点。在生活中她是一名在国际舞台大放异彩的女企业家,将综合性的学术教育(心理学博士、神经科学博士、人力资源学位)与实用课程相结合,帮助他人取得成功。
Eveline Goodman凭借专业特长和工作激情将人才和企业对接起来。 她认识到员工潜力,将其与任务和职位结合,并乐于持续打破员工和管理层培训的界限。多年来,她为来自不同领域(房地产、医学、新闻等)的个人、公司和组织提供领导研讨会、演讲、路演和辅导课程,课程的语言为德语和英语。Eveline Goodman的非凡魅力、风趣机智和真知灼见不仅极具个性令人难忘,而且可在您需要的时候,成为您真挚诚恳的顾问,令您耳目一新。

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Tino Richter

Tino Richter拥有丰富的公司创立和领导经验,是不同领域的企业家,从业20余年,拥有专业知识和实践经验,可以为企业所有权、人力资源开发和业务国际化等多个方面提供富有洞察力的建议。
Tino Richter拥有废物处理和运输物流领域的公司,此外还为多家企业筹备和实施外包概念。除了专业经验外,Richter先生自1998年以来一直与柏林工商会合作,目前担任公路运输审计委员会成员、运输委员会的义务成员和柏林工商会的审计员。自2010年以来,他还在柏林劳工法院的第24号专业商会任职,负责托运和运输业、安全和人事领域事宜的裁决。在EforP上海国际公司的工作期间,Tino Richter先生将施展博大精深的才华和技能,负责人才管理、变革管理以及与业务国际化相关议题(包括外包和国际航运)的培训课程。他在课程中不仅传授专业领域的主要实操内容,还提供企业家的综合视角。

Elise-Zhu

Elise Zhu

大脑培训师
Elise Zhu是一名组织心理学家,现担任高管教练、人才评估师和领导力训练师。她在与企业领导者合作方面拥有十余年的丰富经验,能帮助企业高管成功驾驭职业生涯中的挑战和机遇,助力中国和亚太地区的众多跨国公司和国内企业开展井然有序的人才评估和培养,以打造和提升公司的整体后备人才实力,在竞争激烈的市场中支持企业发展。
Elise女士致力于积极推广管理和领导领域的神经学知识,无疑是中国该领域的先驱者。她的“神经学和领导力”系列研讨会是经ICF(国际教练联合会)认证的CCE(持续教练教育)项目,广受认证教练、企业领袖和对自我成长和发展感兴趣人士的追捧。Elise女士经常在华发表相关主题的演讲,并受邀担任2017年10月上海举办的首届“神经科学的领导力发展峰会”的中方主持人之一。
Elise女士拥有香港大学和伦敦大学的组织心理学学位、麻省理工学院斯隆管理学院的应用神经科学研究生学位。她获得了国际教练联合会的认证,并且是CCL(创意领导中心)和IECL(执行教练和领导力学研究所)的副教练。除此之外,她持有中国咨询师执照。在担任顾问之前,Elise曾在通用电气的人力资源部门工作,在人才招募、培训和发展以及员工沟通方面积累了广泛的实践经验。
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Gunter Büchau

Gunter Büchau是一位对沟通充满激情的企业家,联合创立的多家公司证明了他在沟通方面的热情、才能和经验。 Gunter Büchau先生最初成立了一家音乐机构和小型唱片小公司。正是在快速发展的音乐行业中,他获得了沟通交流方面的最初体验。经过进一步的培训和学习,Büchau先生成为了沟通教练、培训师和讲师,最终还成立了一家致力于沟通的新公司。
Gunter Büchau知道人才发展的关键是个人发展,并将这一点应用于工作的各个方面。无论是管理自己的公司还是从事咨询业务,Büchau先生以冷静沉稳的态度细致入微地看待他人的需求和能力,这是他工作方法的核心。他平静地与客户交流,并说服客户花时间考虑潜在的价值观、习惯和动机。 Büchau先生认为,清楚了解这些基本驱动因素对于长期成功至关重要。Büchau先生为客户提供咨询服务时的最终目标是找到问题的根源,并结合起来处理。

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Dr. Sven Halldorn

德国联邦经济事务和能源部的产业政策总干事
Sven Halldorn博士是经济政策制定领域的资深专家。作为EforP国际公司的顾问,他具有渊博的学术知识、广泛的公共和私营领域经验、深刻的洞察力和高超的专业能力
从美因茨大学获得经济学博士学位后,Sven Halldorn博士开启了顶级公共政策制定的职业生涯。他曾担任多个职位,包括经济部经济政策问题的副主任、德国自由民主党议会小组成员、德国建筑业联合会的董事会成员,以及德国联邦中小企业协会(BVMW)的常务董事。从2011年到
2014年,Halldorn博士担任联邦经济和技术部的技术政策总干事。他的专业能力于2014年2月获得认可,被任命为联邦经济事务和能源部工业政策总干事。
得益于广泛的公共政策经验,Halldorn博士对政府和企业的运作具有无与伦比的洞察力。他还负责过从技术和创新政策到航空航天政策领域的大量工作。
2015年1月,Halldorn博士转向私营部门,成立了一家名为HALLPOL的咨询服务公司,与多家新闻机构(包括EUTOP and Development Group)合作,向国际航空、造船和微电子等不同行业的客户提供咨询服务。自2016年5月起,Halldorn博士担任护理和服务行业协会的首席执行官,负责监督护理和服务行业的关税政策。随后他将凭借丰富的专业经验和理论特长加入我们的上海办事处,担任EforP 国际公司的顾问,负责公共政策、治理和执行管理事务。

Get In Touch

  Room 858, 4/F Mayfair Tower, 83 Fumin Road,     Jingan District, 200040 Shanghai

  (+86) 021- 5228-8790

  Hubertusallee 27 14193 Berlin

  (+49) 30 351 33 792

  Mon – Fri : 9:00 – 18:00

Get Connected

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